Digital Nomads

Picture this – how would you like it if you get to work for at least a few months on the endless white beaches of Bali while the turquoise-emerald waters splashed against the shore? You could even work out of a dreamy village tucked away on the alluring coast of Spain. Take your pick. No daily commute in the traffic and no rush. Sounds unbelievable right? Believe us when we say that a new breed of techies is doing just that. They are called ‘digital nomads’.

It is a combination of 2 words – digital and nomad. Here the digital part means someone, who is tech savvy and nomad is someone preferring a nomadic lifestyle compared to a regular one. These are people who have let go of the comforts of their home and offices to live nomadic lives. They are just like you and me but prefer to live location independent life.

Meaning they have chosen to let go of the stability and comfort of living in one place; either with or without a regular income. There are several kinds of digital nomads – people who have jobs with regular organisations but happen to telecommute; freelancers and entrepreneurs. All of them move about from place to place and complete their jobs using a laptop and with the help of high speed internet connectivity.

Digital Nomads

There are a couple of advantages of living like this. It helps not being tied down by organisational rules and responsibilities and experiencing the freedom to travel and explore new cultures. Most of the nomads are more focussed on eventually becoming online entrepreneurs or freelancers by leveraging the advantages offered by technology, such as high-speed internet through which it is possible to create a viable career online in almost any location.

There are increasing number of careers that have been created online, jobs such as web design, software engineering, programming, graphic design, English teacher, travel writer, SEO consultant are some of the careers an aspiring digital nomad can look forward to. There needs to be a certain willingness to let go of the familiar and embrace the unknown. Excelling at a particular skill and being able to make money out of it happens to be the most important trait for a nomad.

It is especially meant for folks who are tired of a 9-5 grind and want freedom from it. They prefer to have the luxury of freedom to travel on their part and would not like to be tied down by a regular office job. Freelancers among them happen to work on their own schedule and complete the task assigned to them.

If you are successful at becoming a digital nomad, then your workstation could be under the blue sky on sandy beaches. There are a number of possibilities available such as being able to meet new people and explore new places every few months. There is also a flip side to being a digital nomad. Getting used to the idea having to deal with no internet at times and coping with different cuisines, having to continuously deal with booking your own hotels, flight tickets and other living arrangements in the new place. You also tend to miss the birthdays and parties hosted by your loved ones. Getting to date someone becomes a luxury, since you are not around in a regular place most of the time.


If you happen to dream of having a life like this, then it is important to find organisations that will help you in this endeavour. There are sites that help hire freelancers through their portal. Next there are sites that help in finding accommodations. Then there are sites that help compare the cost of living in cities around the world.

There are also organisations like GetFriday, to whom you could assign a chunk of mundane tasks that you want someone else to do on your behalf. Stuff like booking your tickets and hotel reservations can be taken care of by a virtual assistant (VA), while you focus on the more important core job that you are good at. Suppose you’re good at writing, you could assign – answering emails, calendar management, blog posting to a virtual assistant (VA), thus ensuring you have enough time to do things that you enjoy the most. It is about finding out what your non-core tasks are and then assigning these tasks to a VA to have more clarity and focus on your core tasks.

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Top 10 trends on social media in 2017

This article seeks to share what are likely to be the key trends to shape up in 2017. As a small business you need to be on top of the trends to gauge, if you are connecting with the right audience or not. Here are some of the trends that are going to define 2017.

Social Messaging

It is an increasing trend for people to turn to private social messaging rather than engage on social networks. In February 2016, Whatsapp announced it has hit the 1 billion mark. Messaging has a much wider community compared to social networks, and hence companies are taking advantage of this situation. In fact, if you happen to click an ad on Facebook messenger, it directly takes you to the brand’s chat window. As companies learn about the advantage of these, compared to social networks, they will increasingly make their presence felt here. In 2017, we are likely to see more interesting developments on social messaging.

Social Messaging

Action on Fake News

Today there are more people turning to social media platforms for their news. As a result, we see more inaccurate content getting circulated on these media platforms. We saw the worst of this in the US presidential election, where fake news about both candidates was circulated across Facebook, Twitter and other social media platforms. In terms of action, Facebook has already stopped these news outlets from advertising on its platform.

In Europe, Germany is already considering legislation against platforms that allow fake news to proliferate. New age users are smart and tech savvy and are likely to investigate and authenticate the news, and reward actual reporting by sharing content.

Action on Fake News

Chat Bots

Instead of, on their Facebook wall, more companies are engaging with customers on a one-on-one basis within their messaging platforms. We are likely to see more companies deploy bots to automatically respond to customers. The content on the site and the response that is provided would become equally important. Artificial Intelligence is beginning to touch every part of our daily lives, with SIRI and Google Assistant, people are moving to voice recognition tools away from typing out a search.

A majority of the major social networks now deploy chat bots to handle simple bookings and customer service. This in-turn can free up customer support representatives to answer more in-depth queries.

Chat Bots

Employees turn to brand promoters

In 2017, we will see increasing number of employees turning brand ambassadors for their respective brands. This is especially true for companies that want to expand the reach and impact of social media without spending a penny. Employee Advocacy is the practice of incentivizing and encouraging team members to share brand messages on their own social media account. Brands have now started focusing on their employees to promote a brand. Promoting brands on one’s personal social account is a trusted practice. There is no right way or wrong way of doing it, but advocacy cannot be forced.

Employees turn to brand promoters

Customer Support

Social media has grown in ability to run effective client support programs. Brands are slowly but surely are becoming aware of the practice of having teams on their payrolls to answer and resolve issues. Research shows a high percentage of users expect responses from brands they follow, sometimes in as little as within an hour. This has led brands to heavily invest in teams and tools which help them remain on top of the latest social media developments. Beginning 2017, a large part of client service will shift to social media accounts.

Beautiful Businesswoman telephoning and working in the office.

Social media analytics

In the earlier days of social media, it was seen as an option and used more on a trial basis for marketing activities. Later, social media presence for brands became the norm. These days and in the coming months, we are likely to see powerful social media analytics tools that provide more comprehensive and easier to use tools for the layman. Marketers will come to heavily rely on social media statistics for key decision making in this year. In the current lot, Google Analytics, Followerwonk, Iconosquare are the most used analytics tools and also happen to be free. These can be of tremendous help for small business owners who want to know the latest on social media analytics.

Social media analytics

Live Video

Social media sites have taken the engagement with video sharing to the next level by launching live video in real time. Live streaming first became popular by twitter’s periscope. Now, Facebook live has been launched. Social media videos have more engagement than any other content and, have been responsible for recent growth of Facebook. According to estimates, some 74% of the total traffic on the internet is due only to video content.

Live Video

Even news channels are quoting Facebook Live while they cover news. We could see brands releasing engaging content or conduct marketing around a particular event in the near future. We are going to see more of this in the months to come.

Augmented Reality

Pokemon Go and Snapchat selfie brought augmented reality into social sphere. Hence, one can expect other social platforms to jump on this bandwagon. Facebook has already confirmed that it is experimenting with augmented reality. The technology is actually old, but it has recently caught the attention of social media networks. In 2017, we will see more of this with brands choosing to engage with their audience using this technology.

Augmented Reality

Social Media commerce

Facebook, Instagram, Twitter and Pinterest are offering ways to purchase products online. You can buy products displayed on social networks now. The buy buttons on these networks are soon going to become ubiquitous. Research shows that new age users are more likely to buy products which they are following online. Also product demonstration videos on social networks are also a factor in bringing sales to these social networks.

Social Media commerce

Disappearing/ ephemeral Media

First, it was Snapchat which started with disappearing visual content. Instagram was the second to join this bandwagon. New age users love intimate thoughts and risqué pictures to disappear forever. The content for the media could be How to videos; Behind the scenes; contest and giveaways; recipes and interviews. This can help brands to show their unpolished side and show a more humane side of the brand. Facebook is already testing a disappearing message for its messenger app. Instagram stories have content that disappears after 24 hours. So the size of disappearing media is going to be on the rise in 2017. These are the main trends for 2017 and these and many more are likely to ensure that social media remains abuzz for the entire year.

Disappearing or ephemeral Media

In this year, instead of doing all your social media management yourself, you could hire a VA, who can steer your social media campaign to an altogether different level. With in-depth knowledge on the latest on social media, the VA can produce the best of results for you and the brand you have created. In the meanwhile, you could enjoy your life doing other interesting things that you enjoy.

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Ebooks to increase value of your business

E-books are a digital version of a normal book and are meant to be an easy-to-carry alternative to a book. If you happen to have a website, there is a good chance that visitors who come to the site happen to search for an E-book. Depending on the type of website you own, it is always a good idea to have an e-book on the site, which can be downloaded freely by the site visitors. Apart from creating a good landing page, it is always a good idea that a free e-book will make the visitor come back for more the next time around.

Staring off, e-books are books in electronic format which can be downloaded on PC, Mac, laptop, tablet or on any reading device and can be read on the screen. An Ebook can also be purchased online, just like any other item – the only difference being that you would be directed to a download page or a link where you would be able to read the book. After downloading the book, you need not stay online, the book remains available for reading. Now there is huge debate around normal books and e-books. This article seeks to provide certain insights into the type of arguments that generally surround e-books:

  • Ebooks are delivered almost immediately to the readable device. There is no need to wait for it in the mail.

  • Many Ebooks today come along with bonuses, which is not available with normal books.

  • Ebooks take up less space, they can be easily stored in a readable device. It is not necessary to build a library to keep the books.

  • They can be taken and read anywhere, without really worrying about the weight.

  • Ebooks are searchable. You can easily search for information on an Ebook.

  • They can be interactive and can incorporate audio, video and animation, which can enhance the message, the author is trying to convey.

  • Fonts in the Ebooks can be resized, helpful for people with disabilities. With additional software e-books can be converted into audio books.

  • With these advantages in mind, a website owner should be eager to put-up free Ebooks on his website. However, it is equally important for owner to understand the arguments in favor of giving away Ebooks for free on the website. These are some of the points of view that will help a website owner to make up his mind regarding free Ebooks.


    It is a known fact that an average person will not spend his hard earned cash on a new author. But there is a good chance that people who visit the site will download a free Ebook when given a chance. This will ensure the author of the book will get enough publicity and limits the risk to the reader of buying an EBook from an unknown author.



    There is a good enough chance that a new author might not be easily accepted by the readers. There can be several rejections for a new author from the publishing houses. Meanwhile, it is equally possible that a new author would find it easy to publish a free Ebook and gather review and feedback from interested readers. These can be used by the author to tweak his writing and subject to garner enough loyal audience to help publish his/ her full fledged book. This equally applies to writers, who lack confidence in their writing to take the same path.



    After having written a successful Ebook, it is certain that people will know you through the success of your book. You could be known in industrial circles as a go-to person regarding a specific domain. This, in the long run, will help you gather a network of like-minded persons and to be known as an expert in the domain is an added advantage. This will go a long way in creating robust personal network, which would definitely help your business in the long term.



    A successful free Ebook will help you reap links from other website to yours. Even reviews and embedded social media buttons will help spread the word on the internet about your free Ebook. These are the means to generate positive leads for your business. Who said generosity is not good for business?


    After having made the case for giving away free Ebooks, most authors/ business owners are not professional writers, they own a business & workloads and writing remains a hobby on the sidelines. This calls for making life easy as a business owner and outsource the work of writing the Ebook to professionals. At GetFriday, you could hire a virtual assistant to write an Ebook for your website or do the basic research to get started on the Ebook. This will not only help you with all the advantages mentioned above, you could also free up time for other things that you enjoy.

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    Tips to convert your web traffic

    Every business website should be able to attract enough traffic and also be able to convert the traffic into potential customers. There are several ways to do it. This article talks about a few key tips for converting the web traffic into potential customers:

    High quality content

    Having high quality content means updated information and authentic material about the business & services offered in the form of About Us, Contact Us or Customer Service Information. It is important for a business website to create a sense of trustworthiness and be regarded as an expert in a particular domain among its visitors and potential customers. This ensures that the website maintains a high recall value. It also ensures that more visitors get converted into customers.

    High quality content

    Create a good landing page

    Having a high quality landing page (s) is one of the key strategies companies can adopt to get more traffic on the site. High quality landing pages will have clear and concise headlines, sub-headlines, high quality images, high-value proposition, live-chat support to attract more visitors. At times, when one page does not do the trick, websites can have multiple landing pages to get their different type of visitors to stay on the website.

    Create a good landing page

    Have a blog

    A blog can ensure that the website is up-to-date on current events on the specific subject. If the website has a consistent stream of visitors who receive solutions to their problems through the blog. These people will have enough reasons to come back to the blog again. And considering the blogs succeeds at a reader’s level, it can ensure that the visitors register for the blog for regular updates.

    Have a blog

    Call to Action (Create a prominent call to action)

    Anybody who comes to the website needs to be asked to commit to an action on having reached the website. On having reached the homepage, the visitor needs to be guided to a call to action (CTA).It could be as simple as “Sign-up for Free” or “7-Day Trial”. This will ensure the visitor takes the required action on the website. Without a call for action, the website might be popular but the bounce rate would remain high.


    Testimonials and customer reviews

    Word of mouth is an important phenomenon in the marketing domain. Testimonials and customer reviews are to be taken very seriously by the website owner. Having them on the site immediately establishes trust and authenticates the purpose of the company. This in turn, improves the chances of turning a visitor into a customer.

    Testimonials and customer reviews

    Unique, interesting and persuasive content

    Apart from high quality content, the website should boast of well-researched content that is unique. It is also good, if the writing style is persuasive so that it serves as a key tool in converting the visitors. The aim here is to increase the stickiness and decrease the bounce rate of the site.

    Keep forms only to the essential

    Nowadays, every website has a set of forms to be filled-in. Some of these forms could be quite long and cumbersome which could be a turn off. The ideal form should be short, not exceeding 4-5 fields. If it exceeds this limit, it is seen that the visitor tends to abandon the site altogether. Keeping it to a bare minimum is the trick to make him register on the site.

    Offer a toll free number and make it visible

    With landing page and call to action in place, it is important to follow up on these steps with a provision for a toll free number. This will ensure that the visitor gets in touch with the website owner if required. The phone call will also help identify that the visitor as serious and with a potential to becoming a customer.

    Offer a toll free number and make it visible

    Allow visitors to reach for the products in fewer clicks as possible

    Whatever your product may be, it is essential that the visitor on the site reaches the product or the topic of interest easily without having to sift through too many pages. The more the visitor struggles to reach the actual product, the greater is the chance of him leaving the website. Hence, it is amply important that he reaches the product and service with minimum number of clicks as possible.

    Collateral materials (Ebook, whitepapers, case study)

    Even if a customer is not interested in a site, it is always a good idea to gift the visitor with something when he comes to the site. This could be an E-book, whitepapers or a case study for free. This could significantly improve the chances of the visitor coming back to the site to get converted a customer in the future.

    Implementing all the above mentioned tips for winning more conversions is time demanding. So, outsourcing some of the above tasks to a Virtual Assistant may reduce your work stress as well as enrich your inputs.

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    Six Virtual Assistant services you must opt for a merrier Christmas

    It’s time to make merry, decorate trees with mistletoes and stars, because Christmas is just around the corner. We all know that it is a busy season for Santa Clause and so it is for small business owners like you. It’s a shorter working month for you, above that you have to launch seasonal campaigns, host parties, dinners and manage all sorts of festivities. Santa manages his load of work with the assistance of his elves but what about you?

    Don’t worry, just like elves are there for Santa, there are Virtual assistants for you. Doing everything on your own in this festive season could be overwhelming. Now is a good time to outsource some of those piled up tasks to Virtual Assistants. It will decrease your stress; ensure quality deliverance along with timely accomplishment. In order to reap the best benefits of outsourcing you must outsource the right things. Here, we list out six such tasks you must outsource this holiday season to make the most of Virtual Assistance:

    Sending your clients Seasonal Greetings:

    Let your business clients know how much you value them -wish them a merry Christmas and a happy new year. You can easily outsource such seasonal greetings campaign to a virtual assistant. If outsourced to an expert e-mail marketer, it will run smoothly and efficiently without adding to your stress.


    Calendar maintenance and reminder setting:

    As already stated, Christmas season is loaded with festivities as well as business errands and it is likely to miss out on something important. Maintaining a calendar and setting reminders to accomplish everything on time will help you sail smoothly through the season. Outsourcing calendar maintenance will save time and make your schedule easier to manage.


    Settle all accounts:

    This season awaits a fresh New Year and it is good to start the New Year with a fresh financial account. Which means it is an ideal time to settle your payable and receivable accounts. It requires a lot of time and patience, so outsourcing this to your virtual book-keeping team will save you time and money.


    Gifting your clients:

    Just like sending seasonal e-mails to delight your clients, you may send them gifts as well. Sending gifts is again a time consuming procedure. All the tasks, right from segmenting your list of clients for personalizing the gifts till purchasing the gifts and sending them to their respective addresses can easily be offloaded to a Virtual Assistant.


    Social media marketing:

    An interesting new social media campaign is a magnet of client attraction for this season. Creating Christmas themed videos for Facebook and YouTube, initiating a contest in twitter or Facebook, making an Instagram film and other similar initiatives will help further your brand goals. Outsourcing seasonal social media marketing to expert virtual assistants will improve the engagement your audience.

    Social Media Marketing

    Making travel itinerary:

    After working for a long year you need a break away from the routine and to spend quality time with your loved ones. But you can enjoy the vacation only after going through a host of boring errands like booking flight tickets, finding the right hotel, hunting a suitable travel agent and the like. These errands can also be very efficiently accomplished by virtual assistants.


    Outsourcing the above mentioned errands will free up your time to focus on your core business and wrap up the important things on time before you leave for your much awaited vacation. You will be able to strike a balance between your work and festivities, which in turn will help you enjoy longer and happier hours with your family.

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    Gift your Loved ones the ‘Gift of Time’ this Christmas

    Ho ho ho Christmas is just around the corner.

    Christmas kindles our emotions. It is the season for expressing love and joy in the form of family get-togethers, merry making and gifting. In fact, gifting is one of the most enjoyed traditions of Christmas. The joy of gifting is in delighting our loved ones. So, gifts must actually satisfy the desires and needs of our loved ones. During Christmas, almost everyone yearns to spend more time with their families, take days off in dream destinations, revel with old friends, and decorate trees and all the more. More than anything else, the first thing we all need for fulfilling these wishes is time. Yes, ‘time’ makes for a unique gift this Christmas season. In order to make your Christmas merrier than usual GetFriday brings to you ‘the Gift of Time’.


    On the flip side, festive season also means a lot of chores, both business and personal. For businesses it means wrapping up all your pending accounts and initiating new marketing promotions/activities for the festive sales. While back at our home, our loved ones wait for us to be a part of in a string of festivities and parties. It’s a challenge to strike a balance between our work and personal life amid this load of activities until and unless someone assists us.

    GetFriday’s Gift of Time is a package of hours for which the recipient may avail Virtual Assistance for a range of errands from travel arrangements to data curation. So, while the Virtual Assistant handles all these errands, the recipient may enjoy these free hours. So, you may send this Gift of Time to your loved ones and help them offload the seasonal workload and thereby help them enjoy a carefree holiday season. Follow the steps below to gift time to your near and dear ones this Christmas:

    1. Purchase a GetFriday digital gift card
    2. Gift it to your loved ones or your friends/family.
    3. Your loved one will outsource errands to a Virtual Assistant who will take care of everything.


    So while a Virtual Assistant takes care of these chores, your loved one may use his/her freed up time to travel, revel and focus on things that are more important for making a merrier Christmas.

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    Quickbooks and Virtual Assistance – a golden duo for book-keeping

    The journey of thousand miles begins with one step – Lao Tzu.

    Ben the owner of a startup in Australia, was overwhelmed by his business errands. Owning a startup in a competitive business environment and growing his business was in itself a challenge. On top of that, handling and tracking expenses added to his worries. He knew, the solution was in efficient book-keeping but he lacked resources for the same. So he decided to outsource one of his book-keeping tasks to GetFriday. He started with outsourcing monthly invoice maintenance which included updating bills from vendors and invoice for the clients. This was his first step towards success and it worked out wonderfully.

    GetFriday’s team of QuickBooks experts created Ben’s QuickBooks account which was linked to contact details of all his clients and vendors. They customized invoices with ‘create invoice’ feature of QuickBooks. Apart from customizing invoices, Ben’s Virtual Assistance team scheduled, tracked and sent invoices to his clients. All these activities of invoicing were accomplished through QuickBooks’s built-in features. Just like they managed invoicing, GetFriday team also updated Ben’s bills from vendors in an accurate and timely manner. Thus with QuickBooks and virtual assistance, Ben’s accounting became simpler and efficient. After he got comfortable with GetFriday’s assistance, Ben started outsourcing the task of budget tracking. For this, Ben’s Virtual Assistants matched and verified his income and expense accounts. This freed his accounts from errors and kept his finances safe. Thus, Ben got a better control over his expenses. By now, GetFriday Assistants had won Ben’s trust and he outsourced the task of reconciling his expenses with his bank statements.


    As a direct result of outsourcing, finances turned out to be the most efficiently managed function of his business. He did not have to invest extra resources for making financial reports as it was auto generated by his QuickBooks account. QuickBooks‘s report generation feature yielded financial details of various aspects whether it be transaction details or a customer report. Ben could now understand his financial loopholes and opportunities. With all these insights, he was able to focus on realizing his objectives.

    Just like Ben, many other small-business owners crave for more efficient solutions for managing their finances. QuickBooks is a leading software for managing the accounts of small business. It comes with many features to simplify the accounting processes but its benefits are best seen with expert handling.

    Ben’s decision of outsourcing to GetFriday paid him in the long run, because GetFriday boasts of a team of QuickBooks experts. GetFriday’s QuickBooks team’s expertize includes:

    Account maintenance:

  • Creating and sending invoices to customers based on requirement.
  • Updating customer payments
  • Sending weekly pending invoices to clients based on follow up
  • Matching bank transactions with invoices
  • Reconciliation of customer, vendor and stock accounts:

  • It involves matching of all balances of band and books of accounts.
  • Reporting and Analyzing financial statements:

  • Analyzing monthly, quarterly and annual comparison report.
  • Preparing customized reports
  • For small business owners, it is often an expensive affair to hire and employ an expert bookkeeping team in-house. Even if he/she is enough rich to employ an in-house team, it is definitely a leaner choice to outsource bookkeeping to Virtual Assistants. There are two types of Quickbooks accounts viz, ‘the online account’ and ‘the desktop account’. The online account is a real time account and it can be availed by paying a monthly fee. The desktop account is accessible only when the account manager shares the details with an authorized person and one can use a desktop account with installed payments. So, one may avail any of these QuickBooks accounts as per one’s convenience.


    One advantage of using Quickbooks is that is customizable. It has customized industry specific packages for contractors, retailers, health care and non-profit organizations. Above that, when virtual assistants manages your Quickbooks accounts, your accounting overheads are reduced. Thus, a Quickbooks’ account managed by a Virtual Assistant makes book-keeping easier and efficient for small businesses.

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    Join hands with Virtual Assistants for designing a perfect landing page

    The effectiveness of a landing page cannot be over emphasized for conversions in digital marketing. A landing page is usually the first web page where you land when you visit a website or when you search for a service or product. Some landing pages are specifically designed for a particular audience segment or used for capturing lead information with a fill-up form for the visitors. Investing your resources in a good landing page will aid you in meeting your revenue targets. Statistics show that firms which have used 30 or more landing pages generate up to 7 times more leads than the ones which have used 10 or less landing pages. Some of the well known benefits of using landing pages are as follows:

  • Using good landing pages will enable you to focus your efforts towards conversions
  • Landing pages also make it easier to target audiences
  • Landing pages are sources of information about converted audience. So, they are useful for earning insights into the factors which convince browsers to convert into leads. So, they are useful records for analysis and improvement of your marketing efforts.
  • perfect-landing-page

    The appropriate design for a landing page depends on the goals of your marketing campaign. The tasks which are involved in making a landing page are content writing, designing and coding. It requires creative, logical and analytical thinking for systematically aligning your landing page with your marketing goals. So, hiring people of all the required skills for making a good landing page and employing them full time within an organization could be a costly affair for a small business.

    Virtual Assistance, if used judiciously for designing landing pages, might prove to be effective in terms of time and money.

    What should you outsource to a virtual assistant for your landing page design?

    Here we list out a few tasks which goes into designing a landing page, which are best, outsourced to Virtual Assistants.

    For making the layout and flow of the page: Layout and flow of a landing page are two aspects which make the page presentable. Hiring a Virtual Assistant for implementing the code for a good layout and flow is very worthy as it is time consuming and as well as it requires knowledge of coding.


    For customization of a landing page according to target segment: Landing pages convert visitors into leads, but they yield the best results when audiences are segmented and the page is designed to meet their expectations. So if you use a virtual assistant for making a landing page with an extended logic of segmentation which reaches audience with customized content, you will reap the best results.


    Earn relevant backlinks: Earning relevant backlinks for your landing page will optimize it for search engines. It is good if your landing page earns backlinks from popular review sites, directories and other referral pages relevant to your business.


    Content writing for your landing page: You landing page must include succinct and lucid content which raises the interest of visitors and encourages them to click through the page. The content must suit all the icons and call to action graphics used in the page. A Virtual Assistant meets all these requirements at cost-effective rates.


    Keyword optimization: Keyword optimization is another important practice apart from backlinking for search engine optimization. Though a landing page usually contains less content, it must include the right keywords. This is another aspect where virtual assistance is very useful.


    Hiring Virtual Assistants for creating landing page is beneficial when it is an occasional requirement for marketing.

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    Barnacle SEO – A key to a winning SEO marketing

    If you are an SEO marketer, this phrase, ‘A key to a winning SEO strategy’, must have spontaneously reminded you of keyword marketing, website restructuring, URL structuring, link building, back-linking and the like. In fact, SEO is a mixture of analytical and creative practices and each of these is important to get the benefits of SEO. The importance of each of the SEO practices, be it keyword research or link-building, depends significantly on the algorithm of the search engine you select for marketing. So, a good SEO strategy is implementation of SEO practices according to their relevance. It’s just like a master-chef cooking that perfect recipe using the right ingredients in the right proportions.

    There are some SEO practices which have not received their due importance from search engine marketers. One of them is Barnacle SEO. If you are a marketer who emphasizes on local search marketing then Barnacle SEO is an important aspect that cannot be overseen. You might be wondering what this Barnacle SEO is all about.

    What is Barnacle SEO?

    Barnacle SEO is inspired by the nature of barnacles. A barnacle is a marine creature with a hard shell which sticks permanently to rocks or other huge marine animals like whales. So the motive of a Barnacle SEO is – “attaching oneself to a large fixed object and waiting for the customers to float by in the current”. Barnacle SEO leverages on earning reviews and listings in a high ranking directory or review site.

    Essentials of Barnacle SEO implementation:

    Select and prioritize your review sites:

    First, use the right keywords and track all the top-ranking review sites and directories in the result page. For instance, if your business is about Eco Resorts, then type keywords such as Eco Resorts or Eco Tourism, or Eco Resort in Bangkok considering if your Resort is in Bangkok. Your Search Engine Result page will give you a number of reputed review sites like Tripadvisor and Expedia. You must prioritize reputed sites to get reviews. In fact, a listing in a standard review site will earn you more clicks than an individual website.

    Build good profiles in reputed sites:

    Make your profile as attractive as possible in the directory or the review site. Include all basic information details sought by searchers like your business name, address, phone number, website and e-mail. Also include pictures of your business in review sites.

    Man Working in the Office Regarding Accounting

    Link Building:

    In order to rank well in a SERP, earn links to your reviews and listings. Link it from your own website as well as other locally oriented websites like charities, Chambers of Commerce and the like.


    Advantages of Barnacle SEO:

    Some of the advantages of Barnacle SEO are

    Brand Equity building:

    Just imagine you are looking for a family restaurant in your town. You will obviously be interested in a restaurant with a 5 star rating over another with a 3 star rating. Customer ratings are also an important factor considered by Google algorithms for determining a Google rank. Moreover, potential customers are more likely to take reviews published on a reputed site more seriously.


    Right answer to right audience:

    Just Getting listed in reputed local directories like Yellow Pages will connect with the right audiences looking for your service or product. This bridges the usual disconnect between the information on your website and your searchers.


    Mobile friendly experience:

    Barnacle SEO emphasizes on listings and reviews in reputed sites. The loading time of such sites is much faster than regular websites. These sites are friendly for information extraction and browsing.

    online shopping with smart phone in woman hand

    Reviews are not the only factors for getting better ranking. The recent updates in Google algorithm are increasingly emphasizing on quality and quantity of reviews. The extent of influence of reviews also depends on the industry of your business. Some industries are more influenced by reviews. For instance, the tourism industry and the entertainment industry are more likely to be influenced by user reviews because people seek peer recommendations before opting for these services and products.

    Barnacle SEO is often a time consuming task. Its takes a lot of effort to find reputed sites and create good content to be listed. Some of these activities related to Barnacle SEO are better outsourced to a SEO expert assistant. It is inexpensive as well as more efficient.

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    Improve your search engine rank by refreshing your content

    Content creation and search engine optimization are two very important facets of digital marketing. These two are significantly interrelated. SEO without quality content is meaningless and so is content without SEO. Search Engine spiders look for content quality and qualify content which meets the standards. So, if you are a digital marketer, who wishes to improve your search engine rank, your SEO must be based on content quality.

    A search engine algorithm determines content quality according to a number of factors such as the use of keywords, freshness of content, relevance of content, engagement rate and the like. Freshness of content is an important factor to earn good scores from a search engine algorithm.

    Freshness as a Rank influencer:

    Freshness has been a long standing factor for Google ranking. Google engineers have worked on to provide a roadmap for Google algorithm’s in the future and what is the role of freshness in it. The freshness score for a particular topic is also dependent on the nature of the topic.

    The Google expert Amit Singhal once said “Different searches have different freshness needs.” The freshness score you earn for your content depend on what kind of queries you receive. The content types which usually need frequent fresh content area:

  • Recent events or hot topics: “occupy oakland protest” “nba lockout”
  • Regularly recurring events: “NFL scores” “dancing with the stars” “exxon earnings”
  • Frequent updates: “best slr cameras” “subaru impreza reviews”
  • Whether a topic is regularly recurring or recently trending, it is determined by google in terms of social volume, media coverage and social media trend score for the respective topic.


    Some of the important factors which are used by google algorithms to determine freshness are as follows:

    Freshness as per inception date:

    The freshness score for a piece of content decays over time. The inception date is an important factor that google takes into account while rating the freshness of the content. The inception date is the date when, Google first becomes aware of the document and Googlebot indexes the document and discovers a link to it.

    Quality change matters for freshness:

    A change in an unimportant sentence does not refresh your content as much as a large change in the body of the content. If you update links in your website, the other sentences relevant to that link must also be updated to improve the freshness score.

    creative quality increase graph design

    Refresh the core of your content:

    Refresh the core of your content by changing content in the main body. Changes in sidebar including links in sidebar, footer copy doe not matter much to enhance freshness.


    Frequency of updating:

    Frequency of updating is another factor for measuring score of freshness. Frequency of updating depends on what your content is all about. For instance, if you have a news website, it needs a daily update and if it is a technology service website, even a monthly update may be sufficient.

    New pages improve your freshness score:

    The freshness score of your website will increase if you add an entirely new page rather than improvising on your old page.


    Fresh Links from fresh websites improve the freshness score:

    The freshness score of a website is even influenced by the freshness score of the other websites linking to it. So, earning new links from fresh websites improve the freshness score of a website. So, earn new links from new websites high on freshness score. Earning links in a steady manner rather than earning links which are irrelevant. Earning new links increases freshness score but at the same time, the links must be relevant and from quality websites.


    So, updating content is a quality oriented process and it must be done regularly. Yet updating is often a tedious process. Ensuring quality updating is easily achievable when you take the help of your assistant. For content refreshing, your assistant must have some knowledge of both content and SEO. So outsourcing such work of updating to a Virtual Assistant may be a good option.

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