Here is a guest post from our client Mats Goldberg, an aspiring writer and philanthropist. He lives in Sweden and his goal is to become an accomplished author someday. While going through his blog, I found an interesting video post featuring “The Buried Life – 100 things to do before you die” a reality documentary …
Back after a longish break due to getting too busy with incubating a new startup idea within our business. Getting from the germination of a new idea to a proof of concept or roll out out stage is certainly the most challenging phase. Especially because the torque required to start something from a state of …
A post from GetFriday after a long pause. Been busy with too many things (like launching a new business idea for the Indian market). My apologies. Our client and old friend, Norman Wilson sent us some of his task suggestions, out-of-the-box ideas that can only come from someone like him. I hope this will prompt …
It always been quite a baffling experience over the years trying to understand as to what makes outsourcing tick. If we knew the answer, we ought to be able to solve the issue of customer satisfaction and keep all our clients happy. But time and again, we kept witnessing an unpredictable phenomenon; Outsourcing on an …
In the context of a more interactive world, the old rules of marketing are quickly falling by the wayside. From an era of TV commercials aimed at mass markets, where the consumer was a passive spectator, we have moved into a world where consumers are not only interacting with the products / brands they like …
Transparency; an often repeated word that pops in everyday corporate life. Everyone accepts the need for transparency but when it comes to actual practice, we find it incredibly difficult and possibly even painful. Morgan Spurlock, the academy award nominated documentary film maker needs no introduction to people in the US. He became famous (or rather …
Can the Internet make a difference in a country like India that has 37 percent of its 1.2 billion population living below the poverty line? According to the Indian Planning Commission (govt. body that sets India’s economic policy) the poverty line for the nation’s cities was 578 rupees ($12.75) per person a month. For rural …
The United Nations has declared access to Internet as a human right in a recent report. “Given that the Internet has become an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress, ensuring universal access to the Internet should be a priority for all states,” said the …
We live in an age where we are continuously bombarded with a plethora of choices. We constantly push for more and more choices as well, thinking that it will give us more freedom and will truly liberate us. More choice is equated to more happiness. And it is almost considered a pseudo-fundamental right in most …
